New Consumer Research From Cotton Incorporated — Sustainable And Stylish: Cotton For Back To School


CARY, N.C. — August 1, 2023 — With the Back-to-School season quickly approaching, it is a suitable time to refresh clothes and gear for the family. Cotton Incorporated suggests cotton as the perfect choice for Back-to-School clothing, because it is made from natural, sustainable, dependable, hardworking materials. Cotton fabrics are extremely durable and resistant to abrasion and comfortable to wear because they absorb and release moisture quickly.

Building a core collection of cotton clothing, like socks, shirts/tops, undergarments, and jeans, offers a soft touch and feel to everyday style. Cotton is comfortable and fluffy because cotton fiber is natural. The soft cellulose fibers are water loving and have pores allowing vapor to escape, contributing to the cotton’s cozy and breathable feeling. After all, it is The Fabric of Our Lives.

Cotton Incorporated’s 2023 Back to School Survey shares that by choosing cotton for Back-to-School shopping needs, the benefits are:

  • Cotton is comfortable. Comfortable clothing feels better, and more than 76 percent of consumers said they preferred to have their children dressed in cotton.
  • Cotton is for all ages. Over half of parents plan to purchase clothing for themselves while back-to-school shopping. Cotton will provide comfort at work and school.
  • Cotton is available in-store and online. With 59 percent of clothing expected to be purchased in a physical store and 27 percent planned to be purchased online, cotton is readily available.
  • Cotton has the basics you need. Back-to-School shoppers say clothing is one of the top items that will be affected by inflation. That is why it is important to buy the basics, such as cotton shirts, socks, and denim. Cotton’s durability also keeps the garments in consumers’ closets longer, allowing back-to-school basics to be worn and loved for years to come.

To be sure consumers are buying cotton products, check for the Seal of Cotton and for cotton content on labels and product descriptions. Apparel should have at least 60-percent cotton; jeans should have 90 percent and sheets and towels should be 100-percent cotton to reap the benefits of the natural fiber. Authentic denim is made from natural, sustainable cotton, which means it can be re-worn, refashioned, and repurposed. Each recycled piece does good for the earth by diverting textile waste out of landfills and creating new possibilities through the Blue Jeans Go Green™ program.

Posted: August 1, 2023

Source: Cotton Incorporated

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